Minimal Bikinis, Maximum Impact | Inside Elira’s Romantic Swimwear

If you love that beautiful, dreamy romantic aesthetic but you need swimwear that is actually supportive, genuinely flattering, and responsibly sourced, then you've found your new favorite brand. Elira was created for girls who want cheeky, minimal swim that feels beautiful on the body and kind to our planet at the same time.

Let’s walk you through what makes Elira different and help you choose your first, or next kini.

Romantic swimwear designed on the west coast

Elira is a Canadian, woman owned swimwear brand focused on creating romantic bikinis that make you feel beautiful.

The mood is soft and feminine: think blush toned florals, rich cherry tones, and creamy neutrals that look as good on a rooftop pool as they do on a boat at golden hour. You can see this across our Wild Rosebud collection, Dark Cherry collection, and White Apricot collection which run through core silhouettes like Arabelle, Elyse, Daphne, and Ivana.

Three women in bikinis sitting on a boat with a scenic background

Wild Rosebud Collection

Designed to flatter: high cuts, cheeky backs, and soft details

Our pieces are intentionally minimal and cheeky, and each curve is designed to flatter your body and feel beautiful on. The cuts are thought through to lengthen the legs, highlight your shape, and still feel wearable for a full beach day.

Take the Elyse bottom in Wild Rosebud as an example. It uses a high cut silhouette with a V shaped front that visually elongates the legs and draws the eye up, while the cheeky back coverage feels playful and sexy. Double lining keeps the fit smooth and secure, so it does not go sheer or baggy as you move.

Why Elira Fits So Well (It's Not an Accident!)

If you've ever struggled with a suit that just doesn't sit right (and honestly, who hasn't?), we're right there with you. That's why we were obsessive about the fit philosophy behind this collection.

Seriously, every seam is intentional:

The Perfect Backside: It’s confident, modern, and just the right amount of cheeky. It's the fit that hugs you in all the right places and honestly just looks incredible. no more scrunching and loose fabric in the back, each bottom fits perfectly flush to your skin.
The Romantic Touch: The prints are gorgeous. Each piece is soft, elegant, and the coquette lace detailing brings it all together. They elevate the suit so you feel truly polished, even just lounging poolside.
Our Secret: This is key! Every single suit is double-lined. That means no transparency, and a beautiful, smooth kini that keeps everything secure and sculpted. It’s the difference between a good suit and the suit you actually feel great in.

If you are new to cheeky bikinis, pieces like the Elyse set give you a way to try that look in a more elevated, feminine way.

Elyse Set in Wild Rosebud

Eco conscious fabrics that actually feel good on

Romantic does not mean fragile. Our bikinis are built from fabrics that balance comfort, performance, and responsibility.

All of our bikinis are made with an eco-conscious nylon blend that includes recycled fibers to reduce waste and conserve resources. The fabric has a soft, buttery feel on the skin, dries quickly after a swim, and offers supportive four way stretch with strong shape retention, so your pieces keep their fit and stay flattering wear after wear.

Every 10 bikinis sold, a coral gets adopted

One of the most meaningful parts of Elira is our link to ocean conservation. For every ten bikinis sold, we adopt a coral through Coral Gardeners, a reef restoration collective that works to regenerate damaged reefs around the world.

Coral reefs are often called the rainforests of the sea because they support an enormous amount of marine life and help keep ocean ecosystems in balance. Rising temperatures and human activity are putting them under pressure, which is why restoration efforts matter.

How to choose your first Elira set

If you are just discovering Elira and trying to decide where to start, here is a simple way to pick your first set based on the feel you want.

1. Pick your print

Wild Rosebud
Soft, romantic florals that feel classic and feminine. A perfect choice if you love a dreamy, vintage inspired aesthetic. Explore the full Wild Rosebud collection here.
Dark Cherry
A deeper, moodier red that still feels romantic but gives more drama. Ideal if you want a richer color that stands out against a tan. Discover our Dark Cherry collection here.
White Apricot
Light, fresh, and clean. A beautiful option for beach clubs, vacations, and content days when you want the swim to pop. Browse the White Apricot collection here.

2. Choose your top

Think about how you like to move and the shape you want.

If you want something that feels secure for swimming and walking around all day, try a supportive style like the Elyse top in Wild Rosebud or Arabelle top in Wild Rosebud. They are designed to blend comfort with shape and lift.
If you love a more delicate, romantic look for tanning and photos, a triangle style like the Daphne top in White Apricot gives you that soft, lace trimmed perfect feel on the body.

Ivana set in Dark Cherry

3. Choose your bottom size with comfort in mind

Since our bottoms are cheeky and high cut, sizing is important.

If you are between sizes, our size guide recommends sizing up for comfort, so the fabric sits flush without cutting into the hips.
Use your hip measurement instead of guessing from jeans size. Cheeky cuts look best when the edges are smooth, and the waistband is not digging.

A good test at home is to try on your bikini, move around, sit, and walk. If you are not constantly adjusting the bottoms, the size is likely right.

How to make cheeky bikinis feel more wearable

If cheeky cuts are new to you, a few styling tricks make them feel less intimidating.

Add a soft sarong or sheer skirt for walking to and from the water
Throw on an oversized shirt or button up over your bikini between swims

You still get the leg lengthening, romantic look of Elira’s cuts, but you can control how much you show and when.

Swim that makes you feel your best

We're a small, woman-led team, and we know the drill. We've spent too many seasons dealing with suits that pinch, sag, or feel flimsy. That's why we obsess over clean, minimal fits, soft details, and the kind of high-quality fabrics that feel like a second skin and will not fade.

When you are ready, explore all current styles in our Shop All collection and find the print and silhouette that feels most like you.

Arabelle set in White Apricot